Why Identity Fails Styled Cover - NB

It's time you knew the truth!

Most data platforms use fake first-party cookies - and that's why identity is failing.

This tell-all guide helps you understand and spot those "so-called" fake first-party cookies and gives you what you need to turn your tech true first-party!


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Still on the fence? Here's what you'll learn:

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How to understand cookies

Understand first-party cookies, including the "fake" ones

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How cookies impact reach

How fake first-party cookies impact marketing and advertising

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What you need to solve for

The solution to cookie deprecation, tracking restrictions, and cookie blockers

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The key to identity resolution

Why first-party cookies are the key to identity resolution

Most data platforms use fake first-party cookies. And that's why identity is failing. 


Marketers and data scientists have accepted data gaps and the inability to build and connect identity profiles across time, session, and device.

What went wrong with those expensive solutions that promised first-party data capture and a compliant alternative for third-party cookie deprecation?

It comes down to fake first-party cookies. Most browsers either block third-party cookies entirely or delete them after a short period of time, so traditional data capture solutions can’t identify a returning, anonymous visitor. Previous browsing data is lost, and it’s impossible to stitch multiple sessions into a single, comprehensive identity.

This guide explores the truth about first-party cookies and why they're key to your data and identity challenges.

Uncover the real truth about first-party cookies.


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