Are your personalized offers being seen?

Are your personalized offers or experiencial changes even making it to the consumer.

Poor coding, data time outs, and other common challenges thwart visibility – and even if the content’s delivered, did anyone actually see it?

There’s no reporting on the visibility of those changes, because legacy MarTech solutions consider an ad as “viewed” when the ad is delivered – whether the visitor saw it or not. This skews performance reporting, A/B testing, and marketing attribution models, not to mention machine learning .

Accurate data is critical for effective decisioning, and the predictive models used for marketing personalization.

This guide explores the impact of visibility in terms of total marketing ROI and delivering effective real-time personalization.