It's time to ditch data tagging.

We know what you're thinking -  how can tag management be dead?! 

Tagging is so common in marketing and data science it’s generally accepted as a necessary evil. But everyone hates tagging, and it’s time has come and gone.

Massive implementation time and cost, constant updates, never ending tag management, and the crystal-ball aspect...it's not a scalable solution for modern enterprises. Tagging-free data capture eliminates all these hassles, freeing up time and money to focus on high impact activities.

This guide explores the ins and outs of tag management and introduces the modern solution to data capture and live-time personalization.