Who owns the data
If it leaves your four walls, you don’t own it
Adobe Analytics — the platform boasts instant reporting, predictive analytics, and powerful capabilities. But in the face of evolving privacy regulations and browsing restrictions, can it deliver on those promises?
This comparison puts Celebrus Digital Analytics (CDA) and Adobe Analytics to the test with 11 pressing questions every platform should answer.
Privacy laws are changing, browser restrictions are increasing, and data protection has never been more important.
But in the age of regulation and compliance, who’s really losing out? Marketers.
Legacy analytics platforms can’t keep up with evolving privacy laws, and the results are devastating. Marketers are having to rely on limited consumer data and fewer metrics to drive strategic decisions, and it’s leading to missed opportunities and fewer financial gains.
This comparison explores CDA vs. Adobe Analytics and answers pressing questions — including the biggest compliance concerns — every marketer should ask of their analytics solution.